From the blog
Read about the latest news, updates, and case studies.

Marketing
What Is System Integration for Homebuilders? A Guide for Leaders
Learn what is system integration and how it helps homebuilder executives eliminate operational drag, scale growth, and deliver a superior customer experience.
Mar 12, 2026

Marketing
How Homebuilders Can Enhance Customer Retention and Drive Long-Term Value
Discover how top homebuilders enhance customer retention. This playbook offers proven strategies to turn homeowners into advocates and drive long-term growth.
Mar 11, 2026

Marketing
How Homebuilder Executives Can Improve Client Retention in 2026
Discover practical steps to improve client retention and reduce churn in your homebuilding business. Boost experience, referrals, and loyalty today.
Mar 9, 2026

Marketing
A Leader’s Guide to Project Management in Residential Construction
Unlock project management residential construction insights to boost efficiency, scale operations, and elevate client satisfaction.
Mar 7, 2026

Marketing
A Guide to Home Builder Software for Executives
Discover how the right home builder software unifies operations, accelerates sales, and enhances customer experience. A guide for outcome-driven executives.
Mar 6, 2026

Marketing
How to Build a Customer Experience Strategy That Drives Growth
Discover a customer experience strategy for homebuilders that boosts sales, cuts costs, and builds lasting brand loyalty from contract to ownership.
Mar 2, 2026

Marketing
A Homebuilder's Guide to AI-Powered Workflows
Discover how AI-powered workflows help homebuilders increase sales, reduce costs, and enhance customer experience from contract to closing and beyond.
Mar 1, 2026

Marketing
The Executive's Guide to a Production-Ready API
Learn what a production-ready API means for homebuilders. This guide covers security, scalability, and integration for sustainable business growth.
Feb 28, 2026

Marketing
Your Guide to Homebuilder Integrations for Scalable Growth
Discover how strategic homebuilder integrations streamline operations, enhance customer experience, and drive growth. A practical guide for executives.
Feb 27, 2026

Marketing
Scaling Your Operations: A Guide to Enterprise-Ready Homebuilder Software
Discover how enterprise-ready homebuilder software enhances security, scalability, and integrations to streamline operations and elevate customer experience.
Feb 26, 2026

Marketing
Identifying At-Risk Customers to Prevent Homebuyer Cancellations
A guide for homebuilders on identifying at-risk customers. Learn the signals and data-driven workflows needed to reduce cancellations and protect revenue.
Feb 25, 2026

Marketing
From Guesswork to Growth: A Leader's Guide to Buyer Engagement Analytics
See how buyer engagement analytics boost homebuilder results by turning interactions into faster sales and stronger relationships.
Feb 24, 2026

Marketing
Beyond Velocity and Margin: The Customer Engagement Metrics Driving Modern Homebuilder Growth
Discover the customer engagement metrics that reveal risk, boost referrals, and grow profitability across the entire homebuyer and owner lifecycle.
Feb 23, 2026

Marketing
The Executive's Guide to Branded Customer Communication in Homebuilding
Discover how branded customer communication helps homebuilders scale growth, reduce costs, boost sales, and turn buyers into lifelong advocates.
Feb 22, 2026

Marketing
How Branded Customer Communication Drives Growth and Efficiency in Homebuilding
Discover how branded customer communication transforms the homebuyer journey, reduces operational drag, and boosts referrals for homebuilder executives.
Feb 22, 2026

Marketing
A Playbook for a Consistent Brand Experience in Homebuilding
Discover how to deliver a consistent brand experience across the homebuyer journey with a practical playbook for driving growth, loyalty, and operational scale.
Feb 21, 2026

Marketing
Winning Your Next Sale: A Guide to Repeat Homebuyers
Unlock scalable growth by focusing on repeat homebuyers. Learn how to transform post-close engagement into your most profitable revenue stream.
Feb 20, 2026

Marketing
A Strategic Guide to Reducing Warranty Requests for Homebuilders
Discover proven tips for reducing warranty requests by improving build quality and homeowner communication to boost satisfaction.
Feb 17, 2026

Marketing
A Homebuilder’s Guide to the Modern Warranty Experience
Transform your post-close operations by improving the warranty experience. Learn how to build a proactive system that strengthens your brand and boosts loyalty.
Feb 16, 2026

Technology
Introducing WarrantyOS
WarrantyOS is the new AI-accelerated Customer Care solution that delivers unrivaled productivity, speed, and ease of use to builders and their Warranty teams.
Feb 16, 2026

Marketing
A Homebuilder's Guide to Reducing Customer Inbounds
A practical guide for homebuilders on reducing customer inbounds. Learn to cut operational drag, increase team capacity, and elevate the homebuyer experience.
Feb 15, 2026

Marketing
Automating Customer Communication: A Homebuilder’s Guide to Scaling Growth
Discover how automating customer communication can scale your homebuilding business. Boost efficiency, sales, and satisfaction.
Feb 14, 2026

Marketing
A Homebuilder’s Guide to Sustainable Growth
Learn how homebuilders are scaling without headcount by implementing process automation, integrated tech, and strategic operational redesign.
Feb 13, 2026

Marketing
A Guide to Operational Efficiency for Homebuilders
Discover how operational efficiency for homebuilders can shorten build cycles, reduce costs, and create a superior customer experience that drives growth.
Feb 12, 2026

Marketing
How to boost buyer confidence in home sales and accelerate closings
Learn how to strengthen buyer confidence in home sales with practical steps to reduce uncertainty and close more deals.
Feb 11, 2026

Marketing
Homebuilder sales conversion: Turn More Prospects into Closed Homes
Discover homebuilder sales conversion strategies to align the buyer journey and boost qualified appointments into closed deals.
Feb 10, 2026

Marketing
Boosting Sales Velocity for Homebuilders: A Proven Guide
Discover how to boost sales velocity for homebuilders using a proven formula, actionable tech, and strategies to accelerate your contract-to-close cycle.
Feb 9, 2026

Marketing
The Strategic Guide to a Homebuilder Customer Engagement Platform
Discover how a homebuilder customer engagement platform connects your core systems to streamline the buyer journey, reduce operational drag, and boost sales.
Feb 8, 2026

Marketing
A Customer Experience Layer for Homebuilders Can Accelerate Sales and Reduce Operational Drag
Discover how a customer experience layer for homebuilders closes the post-sale gap, unifying CRM and ERP to boost sales velocity and build your brand.
Feb 7, 2026

Marketing
How a Digital Closing Experience Accelerates Sales and Unlocks Operational Leverage
Discover how the digital closing experience speeds deals, boosts efficiency, and elevates buyer satisfaction for enterprise homebuilders.
Feb 6, 2026

Marketing
Why Your Post-Close Experience Is Costing You Revenue
Discover how a fragmented post-close experience impacts your bottom line. Learn how homebuilders can reduce warranty costs and boost referrals.
Feb 5, 2026

Marketing
The Homeownership Experience Platform: A Guide for Builder Executives
Explore how a homeownership experience platform unifies systems, reduces drag, and powers a seamless contract-to-close journey.
Feb 4, 2026

Marketing
The Executive's Guide to a Modern Homebuyer Experience Platform
Discover how a modern homebuyer experience platform unifies your tech stack to drive sales velocity, boost efficiency, and create a seamless buyer journey.
Feb 3, 2026

Marketing
The Homebuilder Customer Experience: A Strategic Guide to Growth and Efficiency
Discover how a modern homebuilder customer experience fixes fragmentation, boosts satisfaction, and drives referrals. Learn strategies for modern buyers.
Feb 2, 2026

Marketing
A Modern Playbook for Home Building Marketing
Discover a modern home building marketing playbook focused on integrating sales and service to boost conversions, shorten sales cycles, and drive referrals.
Jan 29, 2026

Marketing
A Homebuilder's Guide to Construction Enterprise Resource planning
Discover how construction enterprise resource planning (ERP) systems can unify operations, control costs, and drive scalable growth for modern homebuilders.
Jan 28, 2026

Marketing
What Is Workflow Automation Software: A Guide for Homebuilder Executives
Discover what is workflow automation software and how it drives sales velocity, efficiency, and customer experience for homebuilders.
Jan 27, 2026

Marketing
A Guide to Residential Construction Management Software
Discover how residential construction management software drives growth and efficiency. A strategic guide for homebuilder executives on maximizing ROI.
Jan 25, 2026

Marketing
The Strategic Playbook for Your Home Builders Warranty Program
Transform your home builders warranty from a cost center into a strategic asset. A guide for executives on improving CX, efficiency, and long-term revenue.
Jan 24, 2026

Marketing
How Better Communication Drives Profitability in the Construction Industry
Discover how strategic communication in the construction industry boosts sales velocity, operational efficiency, and customer loyalty for homebuilders.
Jan 23, 2026

Marketing
A Guide to Modern New Home Sales Management
Optimize your new home sales management strategy to increase sales velocity and improve profitability. An essential guide for homebuilder executives.
Jan 22, 2026

Technology
Foundation 2025 Year in Review
Foundation’s 2025 year in review, highlighting platform growth, buyer engagement trends, and the measurable impact of automation on homebuilder efficiency.
Jan 22, 2026

Marketing
A Homebuilder's Guide to Mastering the Lead to Sale Conversion Rate
Unlock actionable strategies for homebuilder executives to diagnose, improve, and master lead to sale conversion rate for sustainable growth.
Jan 21, 2026

Marketing
How to Measure Customer Engagement to Drive Growth and Operational Leverage
A practical guide on how to measure customer engagement. Learn what homebuilder executives track to accelerate sales, increase margins, and drive referrals.
Jan 20, 2026

Marketing
Marketing Strategies for Home Builders that Accelerate Growth
Discover marketing strategies for home builders to boost sales, enhance customer experience, and grow referrals with actionable insights.
Jan 19, 2026

Marketing
Digital Marketing for Homebuilders: A Guide to Accelerating Growth and Profitability
A guide to digital marketing for homebuilders. Learn how to connect your marketing to sales, improve the customer journey, and drive predictable revenue.
Jan 18, 2026

Marketing
Home Builder Marketing: A Strategic Framework for Growth and Efficiency
Discover a modern home builder marketing framework designed for executives. Learn proven tactics to boost conversions, sales velocity, and brand growth.
Jan 17, 2026

Marketing
Rethinking Customer Service in the Construction Industry: A Guide for Homebuilder Executives
Transform your customer service in construction industry from a cost center to a profit driver. Learn strategies for homebuilders to boost sales and loyalty.
Jan 11, 2026

Marketing
Unlocking Growth: How Strategic Communication in Construction Drives Profitability
Discover how communication in construction boosts profits, closes projects faster, and elevates client satisfaction with practical frameworks.
Jan 10, 2026

Marketing
How the Right Home Builder CRM Software Drives Growth, Not Just Sales
Discover how modern home builder CRM software drives growth. This guide helps executives evaluate systems based on business outcomes and customer experience.
Jan 9, 2026

Marketing
What is White Label Software? A Guide for Homebuilder Executives
Learn what is white label software and how it helps homebuilders accelerate sales velocity and deliver a world-class customer experience under their own brand.
Jan 7, 2026

Marketing
Unlocking Growth and Operating Leverage with a Unified Customer Experience
Discover how a unified customer experience drives sales, boosts operational efficiency, and builds lasting loyalty for homebuilders. A guide for executives.
Jan 4, 2026

Marketing
A Homebuilder's Guide to Turning Customer Experience into a Strategic Advantage
See how a customer experience platform for homebuilders speeds sales, boosts margins, and gives your business a durable advantage.
Jan 3, 2026

Marketing
What Is Customer Experience Management for Homebuilders? A Guide to Revenue Growth and Efficiency
Learn what is customer experience management and how it boosts sales, streamlines operations, and builds lasting brand loyalty for homebuilders.
Jan 2, 2026

Technology
Year-End Update - Dec 2025
Thank you to our builders.
Dec 16, 2025

Technology
What's New - Nov 2025
Smarter media. One less password. Simple, smooth, and fast.
Nov 12, 2025

Technology
What's New - Oct 2025
Clearer Communication. Sharper Search. Faster, Better.
Oct 14, 2025

Technology
What's New - Sep 2025
Big performance upgrades. Smarter workflows.
Sep 17, 2025

Technology
Foundation 2.0
Announcing the launch of the all-new Foundation experience
Apr 3, 2025

Technology
December Product Highlights
Product highlights from December, 2024
Jan 6, 2025

Technology
November Product Highlights
Highlights from Foundation's November product launches
Dec 19, 2024

Technology
October Product Highlights
Highlights from our October product launches
Nov 8, 2024

Technology
Q3 Product Highlights: Native Apps and More
A quick look back at some of our notable new products, features, and improvements from Q3 2024.
Oct 21, 2024

Technology
Build vs Buy, Part III: The ROI Calculation
Part three in our "Build vs Buy" for Homebuilders series to help evaluate your options for modern software.
Apr 24, 2024

Technology
Build vs Buy, Part II: What am I getting, and when?
Part two in our "Build vs Buy" for Homebuilders series to help evaluate your options for modern software.
Mar 21, 2024

Technology
Build vs Buy, Part I: Evaluating Your Options
Part one in our "Build vs Buy" for Homebuilders series to help evaluate your options for modern software.
Mar 14, 2024

Technology
Intro to “Build vs Buy” for Homebuilders
An introduction to evaluating your options for modern software.
Mar 6, 2024

Technology
Foundation: The Buyer Experience Platform Overview
Foundation solves these most-underserved parts of the buyer journey: closing and ownership.
Dec 6, 2023

Technology
Why Foundation? The Digital Buyer Experience for Builders
Foundation is the digital buyer experience platform for homebuilders.
Oct 30, 2023