lead generation
You've already paid to acquire your buyers. Foundation takes your past sales and turns them into your own Owner Network — driving ongoing referrals and repeat purchases.
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Foundation analyzes, re-targets, and re-engages your buyers to turn your past sales into an active homeowner network that drives referrals and repeat purchases.
Analyze
Foundation analyzes your past sales to understand your Owner network — who still owns their home, how much home equity they've built, and more.
Re-activate
Foundation re-activates your past buyers and onboards them onto your branded homeowner app and portal — delivering ongoing customer value and an elevated owner experience.
Re-engage
Foundation programmatically re-engages your past owners — across mobile, desktop, email, and more — to turn transactions into lifetime relationships.
Get in Touch
Between marketing spend (cost per sale) and buyer-broker commissions — buyer acquisition is expensive. But once a home is sold and you're out of warranty, most homebuilders never talk to their buyers again. Homebuilder use Foundation to turn their past sales into new customers.
Owner Network
Every time you pay a real estate portal for leads, their power grows. Foundation builders you your own Owner Network and programmatically re-engages it on your behalf.
Insights and Analysis
First, Foundation analyzes your historical sales to understand demographics, ownership, HPA, and more. These insights can become a key contributor to your marketing strategy.
Re-activation and re-engagement
Foundation is more than programmatic email campaigns — we onboard your past buyers to your branded Ownership Experience to deliver an actual value exchange.
Referrals, repeat purchases, and ongoing revenue
Foundation continually re-engages your Owner Network to drive key business outcomes: referrals to friends & family, move-up and downsize offers, and access to our curated marketplace of vendors & services.
