Lead Generation on Autopilot

Lead Generation on Autopilot

Lead Generation on Autopilot

Turn your owners into a asset

Turn your owners into a asset

Turn your owners into a asset

Turn your owners into a asset

You've already paid to acquire your buyers. Foundation takes your past sales and turns them into your own Owner Network — driving ongoing referrals and repeat purchases.

You've already paid to acquire your buyers. Foundation takes your past sales and turns them into your own Owner Network — driving ongoing referrals and repeat purchases.

You've already paid to acquire your buyers. Foundation takes your past sales and turns them into your own Owner Network — driving ongoing referrals and repeat purchases.

You've already paid to acquire your buyers. Foundation takes your past sales and turns them into your own Owner Network — driving ongoing referrals and repeat purchases.

PROBLEMS

PROBLEMS

PROBLEMS

PROBLEMS

$4,500++

$4,500++

$4,500++

On average, homebuilders spend more than 1% of the cost of a home on marketing to acquire a buyer.

On average, homebuilders spend more than 1% of the cost of a home on marketing to acquire a buyer.

On average, homebuilders spend more than 1% of the cost of a home on marketing to acquire a buyer.

$10,000++

$10,000++

$10,000++

Industry-wide, homebuilders pay buyer-broker commissions on more than 80% of their home sales.

Industry-wide, homebuilders pay buyer-broker commissions on more than 80% of their home sales.

Industry-wide, homebuilders pay buyer-broker commissions on more than 80% of their home sales.

Turn every sale into a lead-generation flywheel

Foundation:

Your CSAT Solution

Foundation:

Your CSAT Solution

Foundation analyzes, re-targets, and re-engages your buyers to turn your past sales into an active homeowner network that drives referrals and repeat purchases.

Foundation analyzes, re-targets, and re-engages your buyers to turn your past sales into an active homeowner network that drives referrals and repeat purchases.

Foundation analyzes, re-targets, and re-engages your buyers to turn your past sales into an active homeowner network that drives referrals and repeat purchases.

Analyze

Re-Activate

Re-Engage

Foundation analyzes your past sales to understand your Owner network — who still owns their home, how much home equity they've built, and how likely they may be for their next life event.

Analyze

Re-Activate

Re-Engage

Foundation analyzes your past sales to understand your Owner network — who still owns their home, how much home equity they've built, and how likely they may be for their next life event.

Analyze

Re-Activate

Re-Engage

Foundation analyzes your past sales to understand your Owner network — who still owns their home, how much home equity they've built, and how likely they may be for their next life event.

Analyze

Re-Activate

Re-Engage

Foundation analyzes your past sales to understand your Owner network — who still owns their home, how much home equity they've built, and how likely they may be for their next life event.

Designed from Day 1 to turn transactions into

lifetime customers

Unleash Foundation's automated remarketing to turn your past buyers into referrals, repeat purchases, and ongoing revenue.

The Customer Flywheel

Automatically engage your past buyers to drive new business

Automatically engage your past buyers to drive new business

Automatically engage your past buyers to drive new business

Between marketing spend (cost per sale) and buyer-broker commissions — buyer acquisition is expensive. But once a home is sold and you're out of warranty, most homebuilders never talk to their buyers again. Homebuilder use Foundation to turn their past sales into new customers.

Between marketing spend (cost per sale) and buyer-broker commissions — buyer acquisition is expensive. But once a home is sold and you're out of warranty, most homebuilders never talk to their buyers again. Homebuilder use Foundation to turn their past sales into new customers.

Between marketing spend (cost per sale) and buyer-broker commissions — buyer acquisition is expensive. But once a home is sold and you're out of warranty, most homebuilders never talk to their buyers again. Homebuilder use Foundation to turn their past sales into new customers.

Owner Network

Every time you pay a real estate portal for leads, their power grows. Foundation builders you your own Owner Network and programmatically re-engages it on your behalf.

Every time you pay a real estate portal for leads, their power grows. Foundation builders you your own Owner Network and programmatically re-engages it on your behalf.

Every time you pay a real estate portal for leads, their power grows. Foundation builders you your own Owner Network and programmatically re-engages it on your behalf.

Every time you pay a real estate portal for leads, their power grows. Foundation builders you your own Owner Network and programmatically re-engages it on your behalf.

Insights and Analysis

First, Foundation analyzes your historical sales to understand demographics, ownership, HPA, and more. These insights can become a key contributor to your marketing strategy.

First, Foundation analyzes your historical sales to understand demographics, ownership, HPA, and more. These insights can become a key contributor to your marketing strategy.

First, Foundation analyzes your historical sales to understand demographics, ownership, HPA, and more. These insights can become a key contributor to your marketing strategy.

First, Foundation analyzes your historical sales to understand demographics, ownership, HPA, and more. These insights can become a key contributor to your marketing strategy.

Informed buyers are confident buyers

Keep your buyers confident by letting them know what’s next, and what they need to do. From Construction and Closing Milestones to Action Items, Foundation keeps your buyers in the loop.

Homeownership, simplified

It’s not just service requests — Foundation makes it easier to own and operate your new construction home. Look up home details and products, keep an eye on your home value over time, and more.

Re-activation and re-engagement

Foundation is more than programmatic email campaigns — we onboard your past buyers to your branded Ownership Experience to deliver an actual value exchange.

Foundation is more than programmatic email campaigns — we onboard your past buyers to your branded Ownership Experience to deliver an actual value exchange.

Referrals, repeat purchases, and ongoing revenue

Foundation continually re-engages your Owner Network to drive key business outcomes: referrals to friends & family, move-up and downsize offers, and access to our curated marketplace of vendors & services.

Foundation continually re-engages your Owner Network to drive key business outcomes: referrals to friends & family, move-up and downsize offers, and access to our curated marketplace of vendors & services.

Learn More

Thinking about your buyer experience?

We built

Foundation

to help homebuilders

sell more homes, more efficiently, to happier buyers.

Get in touch with product questions, demos requests, and partnership opportunities.

Schedule a call

Talk to an expert to request a demo, learn about pricing, or get your free ROI analysis.

Backed by

Products

HOMEBUILDER EXPERIENCES

MARKETING

© 2024 Foundation. All rights reserved.

Backed by

Products

HOMEBUILDER EXPERIENCES

MARKETING

© 2024 Foundation. All rights reserved.

Backed by

Products

HOMEBUILDER EXPERIENCES

MARKETING

© 2024 Foundation. All rights reserved.

Backed by

Products

HOMEBUILDER EXPERIENCES

MARKETING

© 2024 Foundation. All rights reserved.

Learn More

Thinking about your buyer experience?

We built

Foundation

to help

homebuilders sell more homes, more efficiently, to happier buyers.

Get in touch with our sales and support teams for product questions, integration support, demos and more.

Schedule a call

Talk to an expert to request a demo, learn about volume pricing, and more.

Learn More

Thinking about your buyer experience?

We built

Foundation

to help homebuilders

sell more homes, more efficiently, to happier buyers.

Get in touch with our sales and support teams for product questions, integration support, demos and more.

Schedule a call

Talk to an expert to request a demo, learn about volume pricing, and more.